Gabriella Modan "New Urban Chic: The Semiotic Landscape of Gentrification in US Cities"

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Modan
April 24, 2019
5:00PM - 6:30PM
Location
Faculty Club ABCD Rooms

Date Range
Add to Calendar 2019-04-24 17:00:00 2019-04-24 18:30:00 Gabriella Modan "New Urban Chic: The Semiotic Landscape of Gentrification in US Cities" City streets are texts that are written in words, images, and architectural features. Urban residents and visitors alike make judgments about city spaces based on the ideological frameworks they bring to interpreting the particular conglomeration of signs and symbols in a given space. In this talk, Modan will discuss the semiotic landscape of Washington, D.C., a city undergoing rapid gentrification. Focusing on name signs containing the word urban, she examines how, as the city gentrifies, the semiotic landscape contributes to a physical and symbolic reconfiguration of urban space as well as a shift in the meaning of the word urban itself. Faculty Club ABCD Rooms Humanities Institute huminst@osu.edu America/New_York public
Description

City streets are texts that are written in words, images, and architectural features. Urban residents and visitors alike make judgments about city spaces based on the ideological frameworks they bring to interpreting the particular conglomeration of signs and symbols in a given space. In this talk, Modan will discuss the semiotic landscape of Washington, D.C., a city undergoing rapid gentrification. Focusing on name signs containing the word urban, she examines how, as the city gentrifies, the semiotic landscape contributes to a physical and symbolic reconfiguration of urban space as well as a shift in the meaning of the word urban itself.